STRATEGI PEMASARAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI ARISTA HOTEL PALEMBANG PASCA COVID 19

Abstract

The COVID-19 pandemic disaster that hit the world resulted in a weakening of the attractiveness of tourists who would go on tours which resulted in a decrease in tourist interest in hotel/lodging rentals. The problem from this research is how is the marketing strategy in increasing tourist visits to Arista Hotel Palembang after covid 19? The purpose of this study is to find out the marketing strategy for increasing tourist visits to Arista Hotel Palembang after covid 19. The object of research in this report is Arista hotel management in terms of increasing the number of tourists who will stay at Arista Hotel Palembang. This study uses a qualitative method because the researcher considers the problems studied are quite complex and dynamic so that the data obtained from the informants is captured by a more natural method, namely direct interviews with the sources so that natural answers are obtained. The results of this study will be described in a SWOT analysis of the Marketing Strategy at Arista Hotel Palembang. In this case, there are 4 factors that become the analysis of the discussion, the Robot Concierge robot, Value-Based Pricing, Digital Marketing, and the Work From the Hotel Promotion Package