JURNAL ILMIAH ILMU PENGETAHUAN TEKNOLOGI DAN SENI
Jurnal Ilmiah Ilmu Pengetahuan Teknologi dan Seni, JIIPTS diterbitkan oleh LPPM Politeknik Prasetiya Mandiri secara berkala (setiap enam bulan) dengan tujuan untuk mempublikasikan hasil penelitian dan pemikiran ilmu pengetahuan teknologi dan seni yang relevan bagi pengembangan profesi dan praktek teknologi dan seni di Indonesia. Sesuai dengan tujuannya, jurnal ini diharapkan dibaca oleh para akademisi, praktisi, peneliti, regulator, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu pengetahuan teknologi dan seni di Indonesia umum.
Pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada PT. MEGA WISATA PALEMBANG
This study aims to analyze the influence of service quality on customer satisfaction at PT. Mega Wisata Palembang, focusing on service indicators that are highly relevant in the context of the tourism services industry, namely ease of service and staff friendliness. Ease of service includes ease of booking process, clarity of information, flexibility of service options, and access to digital platforms provided by the company. The results of data analysis indicate that both ease of service and staff friendliness have a significant and positive influence on the level of customer satisfaction. Ease of service makes a significant contribution because customers feel assisted in the process of planning and implementing trips without significant obstacles. The combination of these aspects creates a comprehensive and satisfying service experience. Thus, it can be concluded that improving the aspects of ease and friendliness in service are key factors in building customer loyalty and a positive company image. This study recommends that PT. Mega Wisata Palembang continue to innovate in simplifying service procedures and providing regular training to staff to continuously improve the quality of interactions with customers.
Quality,Ease of Service, Customer Satisfaction
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PENTINGNYA BELAJAR PENDIDIKAN AGAMA ISLAM DIJURUSAN BAHASA DAN PARIWISATA
The world's society's need for mastering English is growing rapidly. Even in several countries, English is designated as asecond language after the national language. This influence includes two sides, namely possitve and negative influences. We can see this from the entry of internet tecnology. Therefore, in essence, religious education is a maind riving force for forming students' morals with good character. Thus, both Islamic learning and English or students who are in the English departemen are important things and are interconected, where Engglish becomes a weapon and strategy to face globalization and Islamic learning can become a shield that protects the soul of students in the English departement..As explained by (Hafidz, Kastolani,2009:157) that in fact Islamic education is an educational model that has fostered a faithful generation, ready to sacrifice themselves, devoted to society, and giving pleasure and happiness to human beings, has carried out a special role in tranferring Islamic values and civilization from the previous generation to the next generation and from the older generation to the young generation.
ESTABLISHING SENGGIGI COASTAL ECOTOURISM WITH BIG DATA
Accurate and timely information is essential for managing transactions and developing tourism. This study examines the role and impact of big data in improving coastal ecotourism performance. A mixed methods approach was used, involving twelve groups of respondents and two focus groups of big data experts. Themes for discussion and analysis were drawn from relevant literature. The results indicate that Big Data has the potential to benefit tourists and stakeholders by providing fast and accurate access to information. However, managing, storing, and retrieving big data poses challenges due to its large and growing volume. Tourists can access coastal tourism trend data. This includes general and ecotourism-based information to plan visits and businesses that meet market demand.
ANALISIS STRATEGI PENGEMBANGAN BISNIS PADA PT. BAHARI CAHAYA RAYA INDONESIA – PALEMBANG
This research is entitled Business Development Strategy Analysis (Case Study at PT. Bahari Cahaya Raya Indonesia – Palembang) which aims to find out what strategies influence business development at PT. Bahari Cahaya Raya Indonesia Palembang. This research uses descriptive qualitative research, the author conducted interviews to collect data and looked at company documents from their reports. The research results show that the company has influence from the company's external environment, namely the identity of the buyer. The author concludes that companies that have the same field as PT. Maritime Light of Indonesia.
PROSEDUR ADMINISTRASI PEMBELIAN BARANG PADA BLACK CANYON COFFEE PALEMBANG
The process of purchasing raw materials is the most important thing in a business process. The process of running a business firstly industry engaged in production requires raw materials so that production activities can run so as to create a product ready for sale. The function of the purchasing part is to ensure that there is a balance of inventory so that the company can maintain its profit position. In relation to the same work with this research, the authors chose to explore research about the administration of goods purchases. In completing this final report the author uses observation method and literature study at restaurant Black Canyon Coffee Palembang. The approach taken is by interviewing and conducting directly. It can be concluded that the purchasing process is an activity undertaken by the fistly industry of production to obtain raw materials of equipment or equipment whose primary purpose is to obtain materials at the lowest possible cost that are consistent with the quality according to the specified standard.
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PERANAN KOMUNIKASI DALAM BIDANG PEMASARAN UNTUK MENARIK MINAT KONSUMEN PADA PT. AUTOCHEM INDUSTRY PALEMBANG
PT. Autochem Industry Of Palembang is a company with operates in the distribusion, sells, productions and import of lubricants for automotive and car care products with Internasional brands such as Prestone, Autolite, Master, Fram, Redex and Vitec. PT. Autochem Industry Of Palembang having address on perindustrian 2 komplek Tirta Mutiara Indah block C1 Sukarami Palembang. That is the writer’s purpose on this observed is to know the role of communication in the marketing field to attract the interest of consumer at PT. Autochem Industry Of Palembang. Based on the observation result which done the observation method and interview at PT. Autochem Industry Of palembang, the write found a problem that is how the role of communication in marketing field to attract the interest of consumers at PT. Autochem Industry Of Palembang. To attract the interest of consumers at PT. Autochem Industry Of Palembang doing promotion through: advertising, personal selling and word of mouth. From the analysis of the role of marketing communications PT. Autochem Industry Of Palembang in the interest of consumers is to form a brand equity, increase consumer knowledge, consumer awareness of needs, a reference comparison, convince buyers, make the product well received, increase sales & demand and as a reminder magnet for consumers PT. Autochem Industry Of Palembang.
STRATEGI PEMASARAN PRODUK BAYGON PADA PT. BINTANG SURYASINDO CABANG PALEMBANG
Abstract. Marketing strategy is very important for companies where the marketing strategy is a way to achieve the goals of a company. So this final report is prepared by selecting the title “Baygon product marketing strategy at PT Bintang Suryasindo Cabang Palembang”. This research is based on a strategy that can be said to be effective and appropriate in choosing a marketing strategy that will bring a positive impact for the company. in the preparation of this final report the author uses the marketing mix which includes 4P (Product, Price, Place, dan Promotion). The author carry out descriptive anapysis method implemented by collecting and clarifying the file which is gained in detail to discuss the marketing strategy of product strategy, price, promotion and distribution. This research conducted in PT Bintang Suryasindo Cabang Palembang. This research is conducted in as a distributor of household and health prodcts which is a dstrbutor of dari PT Bayer Indonesia to distribute Bayer products in a Palembang by using appropriate and effective marketing strategies the company will be able to compete and can increase sales volume. In this case Baygon mosquito repelent has a very tight competition with similarproducts can compete with the strategy that has been done this company proved with fulfillment needs of the community from the lower class to class top namely by marketing the product Baygon burn, spray and electrick.
FAKTOR INTERNAL DAN FAKTOR EKSTERNAL DALAM PERKEMBANGAN USAHA KECIL DAN MENENGAH (UKM) INDUSTRI BATU BATA DAN GENTENG PADA CV. JAYA MAKMUR KABUPATEN BANYUASIN
Abstract. This study aims to determine records management, the constraints faced in archives management, and solutions to overcome obstacles in archives management to support orderly administration at the Bistek Palembang Vocational School of Technology. This study used qualitative research methods. The source of data in this study is the Head of Administration Subdivision. Data collection techniques in this study used observation and interview techniques. The results of this study indicate that archive management uses a date system with procedures for checking, recording, sorting and storing archives. Obstacles that exist include officers who manage archives do not have skills or backgrounds who do not have special expertise in the field of archives and there is no special room to store archives that have been processed. in archive retrieval, from these results it is expected that the archive management system should use a date system and an alphabetic system, using a combination of these systems is more effective, after that it is better to implement procedures for indexing and marking archives, so that archives can be neatly arranged in one room and facilitate the retrieval of archives and it is advisable for the school to provide or utilize a special person who has the skills and background to manage these archives, provided with provision regarding archival procedures and it is also advisable to provide a special room for archives.
SISTEM PENGELOLAAN ARSIP DINAMIS PADA DINAS KEARSIPAN PROVINSI SUMATERA SELATAN
This study discusses the Dynamic Records Management System at the South Sumatra Archives Service. This study aims to determine the dynamic archive management system at the Archive Office of South Sumatra Province. This study used a qualitative method, observation with a collection of technical data in the form of interviews with informants. The results of this study show that the management of dynamic archive records at the South Sumatra Provincial Archive Service Office uses a classification system as a means of structuring archives so that archive storage will be arranged based on its classification. Data storage using the manual method and maintenance at the South Sumatra Provincial Archives Service is only stored on a shelf.
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PENGELOLAAN KEARSIPAN PADA POLITEKNIK DARUSSALAM PALEMBANG
This research was conducted to determine the Archive Management at the Darussalam Polytechnic in Palembang. To find out the procedures for managing archives at the Darussalam Polytechnic in Palembang. In making this final report, the author made direct observations to the location of the Darussalam Polytechnic, interviews directly to the staff of the Darussalam Polytechnic. The results of this study show that the current archival condition cannot be said to be perfect because there are still many that are not in accordance with what they should be. The management of archives at the Darussalam Polytechnic is said to be not good enough because there are several problems, one of which is the absence of an indexing process until the storage of archives is not good enough, and there is no special room for archive storage.
PROSEDUR PENGELOLAAN ARSIP UNTUK MENDUKUNG TERTIB ADMINISTRASI DI SMK TEKNOLOGI BISTEK PALEMBANG
This study aims to determine records management, the constraints faced in archives management, and solutions to overcome obstacles in archives management to support orderly administration at the Bistek Palembang Vocational School of Technology. This study used qualitative research methods. The source of data in this study is the Head of Administration Subdivision. Data collection techniques in this study used observation and interview techniques. The results of this study indicate that archive management uses a date system with procedures for checking, recording, sorting and storing archives. Obstacles that exist include officers who manage archives do not have skills or backgrounds who do not have special expertise in the field of archives and there is no special room to store archives that have been processed. in archive retrieval, from these results it is expected that the archive management system should use a date system and an alphabetic system, using a combination of these systems is more effective, after that it is better to implement procedures for indexing and marking archives, so that archives can be neatly arranged in one room and facilitate the retrieval of archives and it is advisable for the school to provide or utilize a special person who has the skills and background to manage these archives, provided with provision regarding archival procedures and it is also advisable to provide a special room for archives.
ANALISIS KUALITAS PELAYANAN PENDIDIKAN DALAM MENINGKATKAN EVALUASI BELAJAR PESERTA DIDIK DI MTS AHLIYAH 1 PALEMBANG
This research is entitled "Analysis of the Quality of Education Services in Improving Student Learning Evaluation at MTs Expertyah 1 Palembang". The purpose of conducting this research is to find out how the quality of educational services is at MTs Ahliyah 1 Palembang and to find out how to improve student learning evaluations at MTs Ahliyah 1 Palembang. Data collection methods used in this study were observation, interviews, documentation and questionnaires. The research model is a quantitative research model and this research was carried out by distributing questionnaires to 65 respondents to the students of MTs. The sampling method used is the slovin formula. The results of the research discussion are the results of the data obtained from the questionnaires distributed to the respondents. It can be seen that the average results of the percentage interpretation of scores from service quality are based on 5 (five) indicators, namely tangible (physical evidence) 94,8% "very high", reliability ( reliability) 92.1% "very high", responsiveness (responsiveness) 94.3% "very high", assurance (insurance) 91,2% "very high" and empathy (empathy) 95% "very high". And the results of the average percentage interpretation of scores from learning evaluations are based on 3 (three) indicators, namely the cognitive domain (brain ability) 89.5% "very high", the affective domain (attitude) 93.1% "very high" and the psychomotor domain (skills) 95.1% "very high".
ANALISIS PENGARUH KUALITAS PELAYANAN JASA TERHADAP KEPUASAN PELANGGAN PADA UNIT LAYANAN PELANGGAN (ULP) MARIANA PT. PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) PALEMBANG
This research is entitled "Analysis of the Influence of Service Quality on Customer Satisfaction at PT. PLN (Persero) UP3 Palembang”. This study aims to find out and analyze how much influence the quality of service has on the level of satisfaction felt by customers who use the services of PT. PLN (Persero) UP3 Palembang. The model used in this study is the method of observation, interviews, questionnaires, and literature study using a Likert scale and the method of determining the sample used is accidental sampling of 92 samples. The analytical method used is multiple linear regression method. The results showed that service quality consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), and Tangible (X5) together had a positive influence. Where is the regression equation Y = 13.018 + (-151 X1) +0.200 X2 + 0.102 X3 + (-066 X4) +(-133 X5) + 2.574. In addition, the F test shows that service quality has a significant influence on customer satisfaction with a significance level of 0.436 or 4.36%. However, based on the partial test (t), all variables have no significant effect on customer satisfaction with a significant level.
ANALISIS PENGELOLAAN ORGANISASI PERANGKAT DESA/KELURAHAN DALAM PENYELENGGARAAN PELAYAN PUBLIK PADA KECAMATAN SEMATANG BORANG KOTA PALEMBANG
People in general expect good, friendly service, affordable service costs and fast processing times. Poor service, taking a long time and neck-snapping service costs will create a negative image for the government. Services to the community in regional government are carried out through systematic bureaucratic levels. Starting from village apparatus organizations, sub-district governments, district/city governments and assisted by several regional technical institutions and regional agencies. In terms of services provided by government bureaucracy in Indonesia, this is a general matter and there have been many cases of slow and long-winded administrative completion of matters. Within the regional government there is the lowest level of government, namely the village/sub-district organization. The village/kelurahan is the working area of ​​the village head/lurah as a sub-district apparatus that is subordinate to and responsible to the sub-district head. The empirical facts that apply explain that it is a common thing in a Regional Government that the furthest villages/districts that exist, do not have too far a distance from the center of government in the sense that they can be reached in a shorter time compared to the distance of sub-districts/villages in a Regency Government. .
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA SD GLOBAL TALENT ISLAMIC SCHOOL AND STUDIO PALEMBANG
The purpose of this study is to determine the effect of the application of work discipline on employee performance at SD Global Talent Islamic School and Studio Palembang. The method used in this study is a quantitative research method with sample data collection techniques, namely non-probability sampling with sampling using saturated sampling techniques. The source of this research data is the result of interviews and questionnaires that have been tested for validity and reliability on employees of SD Global Talent Islamic School and Studio Palembang with a sample of 24 employees. This study used a simple linear regression technique with the SPSS 26.0 program. Based on the results of the hypothesis, partially the variable of work discipline has a positive and significant effect on employee performance. This is evidenced by the results of the t-test study which shows tcount6,309 > ttable 2,073 and the significance value is 0.000 < 0.050. Work discipline has a close relationship with employee performance which is indicated by an R value of 0.803 or 80.3 percent. The simple linear regression obtained is Y = 5.238 + 1.435X. This shows that work discipline has an effect on improving employee performance by 1,435 or 143.5 percent.
PELAYANAN JASA KAPAL MILIK PT. PELAYARAN BAHTERA ADHIGUNA CABANG PANJANG DI PELABUHAN KHUSUS TARAHAN
PT. Pelayaran Bahtera Adhiguna Panjang Branch is a shipping company that operates in the agency sector and handles its own routine ships in transporting coal, as well as handling ship departure documents. A ship is declared seaworthy for sailing after completing ship documents that have been approved by the harbormaster. To find out the services of owned ships and the completeness of documents regarding ship departures at special terminal ports for own purposes (TUKS), what is an obstacle to ship departures are the complementary documents for clearance out. Documents issued by surveyors are only specifically for local coal-laden ships that load at special ports. Submission of the application for a sailing approval letter (SPB) can be done after the document is issued, which is then submitted by the agent to the harbormaster's office. Every ship document that docks at the special terminal of PT. Bukit Asam (Persero), which is served by an agency company, experienced document delays. This can affect ship activities at the port. Where the ship is removed first from the special port of PT. Bukit Asam (Persero) because it has exceeded the specified waiting time limit.
PERANAN DIGITAL DALAM MENINGKATKAN PENJUALAN BAKSO BANG ILHAM PALEMBANG
This study aims to analyze how the role of digital in influencing the increase in sales in this era of advanced technology. The role of digital has many functions in sales, one of which is by promoting products. Promotion is done in many ways such as social media including Instagram, Facebook and YouTube.. The analysis method used in this research is the qualitative descriptive analysis method. Data collection techniques in this study used 2 ways, namely interviews and documentation. Based on the results of this study indicate that the factor of the digital role is very influential in the sales system. In an increasingly advanced era with increasingly sophisticated technology, it is possible for business actors to increase sales, such as with the existence of media that can help business actors connect with consumers, the use of online food delivery applications (GoFood, GrabFood and ShopeeFood) is very supportive in sales. Moreover, the wider market reach with the use of digital, local, national and even international can be very easily educated to buy products, this digital role can also increase sales which is very influential effectively and efficiently so as to get higher profits and revenues and be able to influence consumers with various attractive promos, especially at Bakso Bang Ilham Palembang.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAPKEPUASAAN PELANGGAN DI BENGKEL AC PALEMBANG
Customer satisfaction will be formed if it can meet the basic expectations of customers, factors that affect customer satisfaction include service quality and price. The problem in this study is how the effect of price on customer satisfaction. The purpose of this study was to determine the effect of service quality and price on customer satisfaction at the Palembang AC workshop. This research was carried out with quantitative methods. Quantitative research is a knowledge process by using data in the form of numbers as a tool to analyze information about something that you want to know. The type of data used is primary data and secondary data. Data collection techniques using interviews, observation and questionnaires. As for the number of samples taken as many as 100 people. The independent variables are service quality and price, while the dependent variable is customer satisfaction at the Palembang AC Workshop. All statements are declared valid, reliable and normal. Data analysis used classical assumption test. Multicollinearity test and heterocedasticity test. Hypothesis testing in this study using multiple linear regression, based on the analysis that has been done, it is found that the coefficient of determination (R2) is 41,4 % while the remaining 58,6% is influenced by other variables.
PENGARUH PELAYANAN AREA PERMAINAN TERHADAP KEPUASAN KONSUMEN (STUDI PADA KONSUMEN THE PLAYGROUND PIM PALEMBANG )
This study aims to determine the effect of service quality on customer satisfaction. The subjects in this study were consumers of The Playground PIM Palembang. The population in this study amounted to 136 and used the Slovin method of sampling technique with a sample of 95 respondents to be used as samples in this study. The data collection technique in this study used the distribution of questionnaires. The data instrument in this study was carried out by testing the validity and reliability testing. The data analysis technique in this study used a simple regression equation, coefficient of determination test. Hypothesis testing is done by T test. The level of significance in this study is 5%, Data processing in this study was assisted by the SPSS Version 23.0 program. Based on the results of the t-test of the service quality variable (X) and the customer satisfaction variable (Y), t value > t table (8,102 The results of this study indicate that service quality affects consumer satisfaction at The Playground PIM Palembang. Based on the results of this study, it is certain that the quality of service needs to be improved and attention from The Playground PIM because of the variable quality of service that affects.
ANALISIS AKTIVITAS DAN PROFITABILITAS SEBAGAI ALAT PENGAMBIL KEPUTUSAN MANAJEMEN PADA CV SURYA MANDIRI PALEMBANG
Given the importance of this company's spending problems, thenLeaders or managers in controlling the company must try to keep the funds obtained is indeed used for profitable purposes. As long as the company's operations are running, during that time the finances will also be very goodnecessary, there are still many assumptions that in order to achieve a profit that must also pay attention to the amount of capital used, the achievement of high profits height will be less meaningful if the capital used is large, thus the comparison between the profit earned by the capital used must be considered in the best way. In this situation a leader must have the wisdom to determine how the company can develop properly through policies in the financial sector. A good company, that is, if the company's management capable manage the capital owned effectively to achieve company goals, through various activities carried out to obtain the desired profit, because after all the intended profit is very helpful carrying out the activities of the company it self. With the development of the business world, especially similar businesses resulting in intense competition.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN
The purpose of this study was to determine and analyze the effect of work discipline on employee performance at Mamae Palembang Stores. This study uses the theory of Personnel Administration related towork discipline and employee performance. The method used in this study is associative quantitative, using saturated sample data. Data collection techniques in this study using a questionnaire technique. Processing of this research data is by using SPSS version 22.0. The data analysis technique used in this research is the Hypothesis Test (T-Test), Simple Regression, and Determination. The simple linear regression equationobtained in this study is Y = -1.369 + 1.627X. The coefficient of determination in this study which shows the influence of work discipline on employee performance is 99.6%. The results of the study show that it is partially known that work discipline has a positive and significant influence on employee performance at Mamae Palembang Stores
PROSEDUR KEARSIPAN PADA KEGIATAN ADMINISTRASI DIVISI LOGISTIK PT. SINARMAS DISTRIBUSI NUSANTARA PALEMBANG
This study aims to find out the management of separate archieves where the management of archival document is done manually which after checking and inputting are made into a pile in a cardboard box and only labeled with the month on the side of the cardboard, there is not even a special room for archival storage. Descrptive quantitative. The population in this study were employes who worked at PT Sinarmas Distribution Nusantara Palembang. The data analysis method in this study uses descprtive statystis with analysis the results of this study indicate that the fiilling procedures of PT Sinarmas Distribution Nusantara Palembang are still not effective.
PENGARUH PENGGUNAAN MEDIA PEMBELAJARAN ONLINE BERBASIS APLIKASI GOOGLE MEET SELAMA PANDEMI TERHADAP MOTIVASI BELAJAR MAHASISWA JURUSAN ADMINISTRASI BISNIS
The formulation of the problem in this study is how the use of online learning media based on google meet during the pandemic affects the learning motivation of students majoring in Business Administration at the Sriwijaya State Polytechnic Palembang. The purpose of this study was to determine how the influence of the use of online learning media based on google meet during the pandemic on the learning motivation of students majoring in Business Administration at the Sriwijaya Palembang State Polytechnic. The variables in this study were variable x (google meet online learning) and variable y (learning motivation). Analysis of the data used in this study is to collect data, then it will be processed using qualitative analysis and quantitative analysis, in which the statistical analysis tool used is statistical analysis with the SPSS 25.00 program. The results obtained from this study indicate that there is a positive influence and the regression coefficient indicates that the higher the use of the Google Meet application, the higher the learning motivation and otherwise.
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STRATEGI PEMASARAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN DI ARISTA HOTEL PALEMBANG PASCA COVID 19
The COVID-19 pandemic disaster that hit the world resulted in a weakening of the attractiveness of tourists who would go on tours which resulted in a decrease in tourist interest in hotel/lodging rentals. The problem from this research is how is the marketing strategy in increasing tourist visits to Arista Hotel Palembang after covid 19? The purpose of this study is to find out the marketing strategy for increasing tourist visits to Arista Hotel Palembang after covid 19. The object of research in this report is Arista hotel management in terms of increasing the number of tourists who will stay at Arista Hotel Palembang. This study uses a qualitative method because the researcher considers the problems studied are quite complex and dynamic so that the data obtained from the informants is captured by a more natural method, namely direct interviews with the sources so that natural answers are obtained. The results of this study will be described in a SWOT analysis of the Marketing Strategy at Arista Hotel Palembang. In this case, there are 4 factors that become the analysis of the discussion, the Robot Concierge robot, Value-Based Pricing, Digital Marketing, and the Work From the Hotel Promotion Package
PENGARUH UPAH KERJA TERHADAP KINERJA KARYAWAN PADA PT. RIAU FOOD LESTARI
This study aims to determine the effect of wages on employee performance at PT.Riau Food Lestari Palembang. The research conducted is descriptive quantitative research. The population in this study were employees who worked at PT.Riau Food Lestari Palembang. Sampling was carried out by using a saturated sampling tehnique, with a total sample of 18 respondents. The method of data collection in this study used questionnaires. The data analysis method in this study uses descriptive statistic by using value scores, percentages and tables. The result of this study show that wages effect employee performance
ANALISIS STRATEGI MARKET DRIVEN UNTUK MENINGKATKAN DAYA SAING PERUSAHAAN
Market Orientation is a business culture which enlist the participation of all employee for the purpose of creating superior value for its customers and superior performance for itself. A substantial body of research finds a positive relationship between a business’s magnitude of market orientation and its performance. However, there has been no research into the competitive strategies through which a market oriented business creates customer value. This paper extends previous work by showing that market, and attempt to achieve competitive advantage both by increasing customer benefits and by reducing costs .Contrary to traditional reactive market driven approach, the proactive market driving approach pertains to influencing the market structure and the market players behaviour in a direction that enhanches the company competitive posture. Then companies must be market or customer oriented, think and act based on innovative knowledge, make a useful and long term relationship with their customers. This qualification is for those organizations that are able to be knowledge-based, formulate its marketing strategies and sustain its competitive advantage based on its own knowledge. Companies must consider innovative knowledge as a new input to sustain competitive advantages and to develop intelligent marketing strategy.
UPAYA MENINGKATKAN PROFESIONALISME KARYAWAN PADA HOTEL GRAN NIKITA PRABUMULIH
A hotel is a company or business entity that provides stay services for people who travel. Managed by the owner or owner with bed service along with food and beverage facilities and other complete facilities. To be able to use the services provided by the hotel owner, one must pay a predetermined rate or price. One of the mainstays of Prabumulih City tourism is the hotel business. Hotel Gran Nikita is one of the many hotels in Prabumulih that also contributes to the world of tourism and Prabumulih's regional income, when at the Hotel Gran Nikita Prabumulih, the author observed that the inflow and outflow of consumers and customers of Hotel Gran Nikita were quite adequate. However, the authors found that there were complaints from consumers regarding several problems, one of which was customer complaints about the AC (Air conditioner) being not cold enough and the bath-up leaking, this situation could be caused by the lack of professionalism of the employees who handled it.
PENERAPAN SISTEM AKUNTANSI BERBASIS MYOB ACCOUNTING DALAM MENYUSUN LAPORAN KEUANGAN PADA BIMBINGAN BELAJAR DELTA PALEMBANG
This research has aim to see the process of accounting and financial reports that would be generated after using the computerized program such as Myob Accounting in Delta Course Palembang. The data is used in this research is the data of recording Delta financial transactions in 2021. This research used data that collected by interview and observation. The results of this research is the process of recording financial statement that use Myob Accounting program be more effective and efficient. From this program, the recording process of the financial transaction that is done in Delta would be easier and the data can be save automatically. Delta Course can save their time and become precise in recording their operational activities. The good financial report that is generated by using Myob Accounting program can help Delta Course to see the financial report quickly, so they can make the decision directly, and they also can know their performance in 2021.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN KONSUMEN PEMASANGAN INDIHOME DI PALEMBANG PADA PT TELKOM TBK CABANG PALEMBANG
Abstract This study aims to find out how big the effect of Promotion Mix variable Advertising (X1), Sales Promotion (X2), Personal Selling (X3), and Direct Marketing (X4) against dependent variable decision of Indihome installation consumers in Palembang either simultaneously or partial and knowing the most dominant variable. This study uses purposive sampling. The amount of sample used for this research is 100 respondents. The variable measurements instrumentsare validity and reliability, whereas the analytical method used are T test, F test, and multiple regression analysis. The result of F test (simultaneous) is Promotion Mix effect on decision, while the result of T test shows that only advertising variable (X1) and (X4) Direct Marketing effect on installation of Indihome decision in Palembang. The most dominant variable is (X4) Direct Marketing.
ANALISIS PENGELOLAAN SURAT MASUK DAN SURAT KELUAR PADA PT BRATACO CHEMICAL CABANG PALEMBANG
Pengelolaan surat masuk mempunyai peranan yang sangat penting terhadap pekerjaan kantor, karena itu perlu memeriksa surat-surat sebelum dinaikan kepada atasan. Surat-surat masuk adalah semua surat dinas yang diterima oleh suatu instansi swasta maupun pemerintahan. Untuk memudahkan pengawasan dan pengendalian, penerimaan, pengelolaan surat masuk dipusatkan dibagian administrasi atau sekretariat pimpinan, oleh karena itu jika menerima surat masuk dari instansi luar maka langkah pertama yang harus dilakukan adalah menyerahkan surat masuk itu pada bagian administrasi atau sekretariat. Karena begitu pentingnya kegiatan surat menyurat bagi suatu instansi maka perlu adanya pengolahan atau administrasi surat yang dikelola secara baik. Pengelolaan surat yang kacau dan alasan-alasan menghambat penyampaian informasi, yang pada gilirannya mengakibatkan kerugian waktu, pemikiran dan material pada perusahaan atau organisasi itu sendiri. Jelas bahwa untuk menangani arus surat yang demikian itu diperlukan teknik, metode dan sistem tertentu sehingga benar-benar professional.