PERANAN KOMUNIKASI DALAM BIDANG PEMASARAN UNTUK MENARIK MINAT KONSUMEN PADA PT. AUTOCHEM INDUSTRY PALEMBANG

Abstract

PT. Autochem Industry Of Palembang is a company with operates in the distribusion, sells, productions and import of lubricants for automotive and car care products with Internasional brands such as Prestone, Autolite, Master, Fram, Redex and Vitec. PT. Autochem Industry Of Palembang having address on perindustrian 2 komplek Tirta Mutiara Indah block C1 Sukarami Palembang. That is the writer’s purpose on this observed is to know the role of communication in the marketing field to attract the interest of consumer at PT. Autochem Industry Of Palembang. Based on the observation result which done the observation method and interview at PT. Autochem Industry Of palembang, the write found a problem that is how the role of communication in marketing field to attract the interest of consumers at PT. Autochem Industry Of Palembang. To attract the interest of consumers at PT. Autochem Industry Of Palembang doing promotion through: advertising, personal selling and word of mouth. From the analysis of the role of marketing communications PT. Autochem Industry Of Palembang in the interest of consumers is to form a brand equity, increase consumer knowledge, consumer awareness of needs, a reference comparison, convince buyers, make the product well received, increase sales & demand and as a reminder magnet for consumers PT. Autochem Industry Of Palembang.