ANALISIS STRATEGI PENGEMBANGAN BISNIS PADA PT. BAHARI CAHAYA RAYA INDONESIA – PALEMBANG

Abstract

This research is entitled Business Development Strategy Analysis (Case Study at PT. Bahari Cahaya Raya Indonesia – Palembang) which aims to find out what strategies influence business development at PT. Bahari Cahaya Raya Indonesia Palembang. This research uses descriptive qualitative research, the author conducted interviews to collect data and looked at company documents from their reports. The research results show that the company has influence from the company's external environment, namely the identity of the buyer. The author concludes that companies that have the same field as PT. Maritime Light of Indonesia.