PENYULUHAN PROMOSI PENJUALAN MENGGUNAKAN TEKNOLOGI DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PADA KAFE RETURN SPACE AND COFFEE PALEMBANG

Abstract

The Return Space And Coffee Palembang cafe have the following problems: 1. The sales promotion using digital marketing has not been effective yet as has been done by the Return Space And Coffee Palembang Cafe, 2. How to implement an effective sales promotion using digital marketing technology as a marketing strategy to increase volume sales. Methods of implementing activities: 1. Pre-implementation stages such as Literature study & field research (collecting data and information from partners, identifying partner problems, determining partner priority problems, finding alternative solutions to problems faced by partners), 2. Implementation stage, namely: Provide counseling and training on how to promote products using digital marketing. The results of the implementation of this community service activity are as follows: The counseling went smoothly and successfully attended by the Leaders and employees of the Return Space and Coffee Palembang Cafe according to the agreed time and place, the leaders and employees of the Return Space and Coffee Palembang Cafe were very happy with this counseling and making photos and content to be uploaded to digital marketing media.