Penerapan Pengembangan Promosi Penjualan Menggunakan Media Sosial pada Kerajinan Anyaman di Kecamatan Seberang Ulu I

Abstract

The development of the woven craft industry has emerged as a significant economic potential in efforts to improve people's welfare, especially in areas that are abundant in natural resources. Indonesia has a diverse cultural beauty in each region. Woven crafts have become one of the significant economic potentials in improving people's welfare. Although the potential of the woven craft industry in Seberang Ulu I District is very large, there are still various challenges that need to be overcome, especially in terms of marketing and product promotion. Currently, sales promotion of woven crafts is still carried out directly, where craftsmen sell their products directly to customers in the woven village. By utilizing social media, it is hoped that it can open up new opportunities for woven craftsmen to sell their products online, so that they are not limited to direct sales at the location. This will not only expand their market, but also increase the competitiveness of woven products from Seberang Ulu I District. In addition, by expanding the market reach online, it is hoped that it can increase the income and economic welfare of the woven craftsmen community as a whole.