PEMASARAN MASJID AL-ISLAM MUHAMMAD CHENG HO SEBAGAI SALAH SATU WISATA RELIGI KOTA PALEMBANG MELALUI MEDIA SOSIAL

Abstract

This study formulates the problem of how marketing efforts to increase tourists at the Al-Islam Muhammad Cheng Ho Mosque Palembang. The author collects data with qualitative methods, Observations, Interviews, Documentation. The results of this study regarding the number of tourist visits at the Al-Islam Muhammad Cheng Ho Mosque in Palembang. In 2019 the number of tourists who came reached 35,120,000 people. In 2020 the number of tourists who came reached 18,520,000 people, in 2020 the number of tourists decreased drastically from the previous year because in 2020 there was an outbreak of Covid-19 because of the outbreak, tourists began to decline. In 2022, the number of tourists arriving will reach 54,000,000 people, a drastic increase because many have marketed the Al-Islam Muhammad Cheng Ho Palembang Mosque in this digital era.