JURNAL PARIWISATA POLITEKNIK PRASETIYA MANDIRI
Jurnal Pariwisata Prasetiya Mandiri, JPD diterbitkan oleh Program Studi Pariwisata Politeknik Prasetiya Mandiri secara berkala (setiap enam bulan) dengan tujuan untuk mempublikasikan hasil penelitian dan pemikiran pariwisata yang relevan bagi pengembangan profesi dan praktek pariwisata di Indonesia. Sesuai dengan tujuannya, jurnal ini diharapkan dibaca oleh para akademisi, praktisi, penelitian, regulator, mahasiswa, dan pihak lain yang tertarik dengan pengembangan dan praktek pariwisata di Indonesia umum.
Kajian Dampak Pengelolaan dan Penataan Counter Kueh Basah UMKM di Kota Bogor
The arrangement and management of wet cake (traditional snack) counters is a major challenge for Micro, Small, and Medium Enterprises (MSMEs) in increasing product attractiveness and competitiveness. This study aims to examine the impact of display management, cleanliness, and counter layout on consumer perceptions and increased sales. The research method used a quantitative approach with a survey of 30 MSMEs in Bogor City that sell wet cake. Data were analyzed using descriptive statistics and correlation. The results showed that good counter arrangement increases purchase intention by up to 45%, with cleanliness and aesthetics being the dominant factors. This study recommends simple visual merchandising training for traditional food MSMEs.
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Teknik Penyajian Makanan Penutup di Restoran Seven Sands Kuningan Jakarta
This study aims to analyze dessert presentation techniques at the Seven Sands Restaurant in Kuningan, Jakarta. Aesthetic presentation techniques that meet modern culinary standards are key to increasing customer satisfaction. This study used a qualitative descriptive method with direct observation and interviews with kitchen staff and restaurant management. The results show that the Seven Sands Restaurant implements modern plating techniques, emphasizing aesthetics, color, and texture in each dessert. This positively impacts customer perceptions and the restaurant's overall image.
POTENSI WISATA MASJID KI MAROGAN SEBAGAI UPAYA PELESTARIAN KEARIFAN LOKAL DI KOTA PALEMBANG
This research focuses on the tourism potential of the Ki Marogan Mosque as an effort to preserve local wisdom in the city of Palembang. One of the religious tourism destinations in Palembang City is the Ki Marogan Cemetery Complex. The aim of this research is to determine the tourism potential of the Ki Marogan Mosque as an effort to preserve local wisdom in the city of Palembang. The method used by the author is the method qualitative descriptive. Method literature study and method observation interview. Where the author will make observations, review and write down data by making direct observations in the field and conducting questions and answers directly to the caretaker of the Ki Marogan Palembang cemetery. And equipped with primary data and secondary data through searches from books, journals and research reports related to information about Ki Marogan's appeal as a religious tourist attraction in the city of Palembang. One of them is the oldest Ki Marogan Mosque in Palembang City which has Chinese, Indian and Arabic architecture. Keywords: Potential, Religious Tourism, Ki Marogan Mosque.
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PROMOSI DANAU TANAH MAS SEBAGAI KAWASAN REKREASI WISATA AIR DI BANYUASIN
Indonesia has a very large territory and is supported by a variety of natural resources that have the potential to be processed and utilized. Tourism is a planned trip, which is carried out individually or in groups from one place to another with the aim of obtaining a form of satisfaction and temporary pleasure. The data collection method used in this study is the observation method, the interview method, the documentation method. The results of the study are entitled Promotion of Lake Tanah Mas as a Water Tourism Recreation Area in Banyuasin, using descriptive research methods and a qualitative approach, followed by interviews. various kinds of promotion and marketing known in the five main communication elements, namely: Advertising (advertising), Sales promotion (Sales Promotion), Public Relations (public relations), Personal selling (personal promotion), direct marketing (direct marketing). From the discussion above, it can be concluded that a promotion is very closely related to social media because with social media, the spread of promotion and marketing will be easy to do using descriptive research methods and a qualitative approach, followed by interviews.
STRATEGI PROMOSI MAKANAN TRADISIONAL KHAS PALEMBANG UNTUK MENINGKATKAN JUMLAH PENGUNJUNG PADA RUMAH MAKAN PINDANG MERANJAT JAKABARING PALEMBANG
This researcher focuses on how the Palembang Traditional Food Promotion Strategy is to Increase the Number of Visitors at Pindang Meranjat Jakabaring Palembang Restaurant. The purpose of this study was to find out the promotional strategy carried out by Pindang Meranjat Jakabaring Palembang Restaurant and to find out the impact of the promotion strategy in increasing the number of visitors at Pindang Meranjat Jakabaring Restaurant Palembang. The method used by the author is descriptive/qualitative method, literature study method and interview/observation method. Where the author will make observations, review and write data by making direct observations of the field and conducting questions and answers directly to the owner of the Pindang Meranjat Jakabaring Palembang Restaurant, complemented by primary data and secondary data in the form of data obtained directly from the restaurant. The results of this study are that the promotion strategy used is also inseparable from the promotion mix used, namely using promotions through brochures, newspapers and advertising.
PENERAPAN STANDAR OPERASIONAL PROSEDUR RESERVASI KAMAR PADA BINA DARMA HOTEL PALEMBANG
This study raised the Standard Operational Procedure for Room Reservations. This study aimed to determine the extent to which the Implementation of Standard Operating Procedures for Room Reservations at Bina Darma Hotel Palembang. The researcher conducted this research at the Bina Darma Hotel Palembang which is located on Jalan Jendral Ahmad Yani No.24 Kelurahan: 9/10 Ulu Kota Palembang 30111. Reservations are part of the front office department, which was in charge of receiving guest room orders. guests who would stay at the hotel. This research was a qualitative descriptive study, data collection was carried out by conducting interviews with several hotel front office staff. Intense hotel competition requires Bina Darma Hotel Palembang to implement Standard Operating Procedures for guests. Implementation of Standard Operating Procedures for Room Reservations at Bina Darma Hotel Palembang aims to create services were able to provide customer satisfaction. Apart from that, the application of proper Standard Operating Procedures made it easy for the room reservation department to handle customers. Guest room orders could come from individual guests or group guests. The Standard Operational Procedure for Room Reservations implemented by Bina Darma Hotel Palembang, had been implemented properly by all staff and operations were running smoothly.
PEMASARAN MASJID AL-ISLAM MUHAMMAD CHENG HO SEBAGAI SALAH SATU WISATA RELIGI KOTA PALEMBANG MELALUI MEDIA SOSIAL
This study formulates the problem of how marketing efforts to increase tourists at the Al-Islam Muhammad Cheng Ho Mosque Palembang. The author collects data with qualitative methods, Observations, Interviews, Documentation. The results of this study regarding the number of tourist visits at the Al-Islam Muhammad Cheng Ho Mosque in Palembang. In 2019 the number of tourists who came reached 35,120,000 people. In 2020 the number of tourists who came reached 18,520,000 people, in 2020 the number of tourists decreased drastically from the previous year because in 2020 there was an outbreak of Covid-19 because of the outbreak, tourists began to decline. In 2022, the number of tourists arriving will reach 54,000,000 people, a drastic increase because many have marketed the Al-Islam Muhammad Cheng Ho Palembang Mosque in this digital era.
PELAYANAN FOOD AND BEVERAGE DI HOTEL DUTA SYARI’AH PALEMBANG
This research focused on how the Food & Beverage service was at the Duta Syari'ah Palembang Hotel. The purpose of this research was to found out how the Food & Beverage service procedures were at the Duta Syari'ah Hotel Palembang. The method used were the observational method in which the author would observed, reviewed and wrote data by making direct observations in the field for 3 months at the Duta Syari'ah Hotel Palembang. As well as the interview method (interview) in which the author would conducted questioned and answered directly to the staff to obtained the data needed in writing this report. The results of this study was to found out the Food & Beverage in the Duta Syari'ah Palembang Hotel was in accordance with the Standard Operating Procedure or not, so that it could be concluded briefly, namely the Food & Beverage service at the Duta Syari'ah Palembang Hotel needed to be improved again so that it would be better in the future.
KONSEP ISLAM DALAM MEMBANGUN DUNIA KEPERIWISATAAN (studi Analisis Mengembangkan Pariwisata yang Syar’i)
The world of tourism is inseparable from the desire for human life that needs entertainment as one of the important aspects to relieve fatigue from busy work, the tourism industry is growing and developing rapidly, even as a sector of income for the country that contributes greatly to the country's foreign exchange. The infinite grace of God to the Unitary State of the Republic of Indonesia, from flora and fauna as well to its enchanting natural beauty, is a great blessing that the Indonesian people must be grateful for. That gratitude must of course be proven by real work with the management of this beautiful and enchanting natural wealth. for prosperity which in the end approach yourself to Allah SWT by worshiping Him. Growing a sense of obedience and admiration for the creations of the Creator is a form of worship. Verily in the creation of the heavens and the earth, and the alternation of the night and the day, there are signs for people of understanding, (i.e.) those who remember Allah while standing or sitting or lying down and they think about the creation of the heavens and the earth.
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Pengaruh Electronic Word of Mouth (E-WOM) terhadap Keputusan Berkunjung pada Objek Wisata Palembang Bird Park
This study aims to determine how the influence of electronic word of mouth (E-WOM) on the decision to visit tourists to the Palembang Bird Park tourist attraction which is located at Jl. Governor H.A. Bastari, Palembang City. This study uses quantitative methods with descriptive analysis. The number of respondents in this study amounted to 100 people. To test the feasibility of the research instrument the author uses validity and reliability tests. Meanwhile, to test the hypothesis the author uses multiple linear regression analysis techniques, t-test (partial) and F-test (simultaneous). The data in this study were processed using SPPS version 25. The research findings stated that the variables concern for other consumers (X1), expressing positive feelings (X2), and helping the company (X3) partially and simultaneously had a significant effect on visiting decisions (Y). The values ​​obtained in the t-test for each variable are 2.028 (X1), 9.894 (X2) and 7.088 (X3) are smaller than 0.05 while the F test value is 77.665.
MENULIS VIDEO SCRIPT OOF 3D STABLE SEBAGAI ATRAKSI PARIWISATA BERKUDA DI PALEMBANG
This study aims to find out the procedure to write the script of 3D Stable as an equestrian tourism attraction in Palembang. In this final report, the writer used the research and development method by Sukmadinata (2015). The method consists of three steps: a preliminary study, model development, and final testing. The writer linked these steps to the seven steps of writing a script by Friedmann (2014). The data were gathered by doing a literature study and field survey, namely the observation and interview. Based on the research findings, the writer made the video script about 3D Stable as an equestrian tourism attraction in Palembang, which was developed through five steps in writing the script, including background research and investigation, concept, treatment, first draft, revision, and final draft. The scripts were designed by the writer and then it was given to the experts in Indonesian language, English language, and content script through limited and broader tests.
PENGARUH SAPTA PESONA DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG ULANG DENGAN KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING PADA MUSEUM SULTAN MAHMUD BADARUDDIN II PALEMBANG
Abstract This research was conducted with the aims of explaining the effects of: (1) sapta pesona on destination image (2) sapta pesona and destination image on visitor satisfaction, (3) sapta pesona, destination image, and visitor satisfaction on revisit intention. This research used a quantitative approach. The object of this research was Sultan Mahmud Badaruddin II Museum, Palembang. Data was obtained from distributing a questionnaire to 100 respondents. Samples were taken using a purposive sampling technique. Path analysis was used as data analysis technique. Based on the results of the regression test with the concept of path analysis, it can be concluded that: (1) sapta pesona has significant effect on destination image, (2) sapta pesona and destination image have significant effect on visitor satisfaction either partially or simultaneously, (3) sapta pesona, destination image, and visitor satisfaction simultaneuously and significantly affect revisit intention. Partially, sapta pesona and visitor satisfaction have significant effect on revisit intention, while destination image does not affect revisit intention significantly.
PENGEMBANGAN SEKTOR PARIWISATA DI INDONESIA: (DI TINJAU PERPEKTIF HUKUM BERDASARKAN DARI UNDANG-UNDANG NOMOR 10 TAHUN 2009 TENTANG KEPARIWISATAAN)
This study discusses the objectives of legal politics in the development of the tourism sector in Indonesia based on Law Number 10 of 2009 concerning Tourism. This research uses normative and conceptual research types where the data is obtained from a literature study. Collecting data used in this research is to do a literature study. From the results of the study, it is known that the provisions of tourism development in Indonesia according to Law Number 10 of 2009 are able to realize appropriate national tourism development according to local culture, socially acceptable, prioritizing local communities, non-discriminatory, and environmentally friendly and must pay attention to the goals and principles of sustainable development. Based on the principles contained in the tourism law, the role of the tourism sector is important to develop in an effort to promote economic growth and achieve the welfare of the people nationally.
Pengaruh Pelayanan Petugas Pariwisata Terhadap Kepuasan Pengunjung Pada Hutan Wisata Punti Kayu
This study discusses the effect of tourism officer services on visitor satisfaction at the Punti Kayu Tourism Forest. The purpose of this study was to determine how much influence the service quality of officers on visitor satisfaction Punti Kayu Tourism. This research was conducted for 1 (one) month, starting from May 28 to June 28, 2016 at Punti Kayu Tourism, Sri Jaya Village, Alang-alang Lebar District, South Sumatra Province, Palembang. Data analysis needs to be done because it reduces the data to a form that can be understood and interpreted in a certain way so that the relationship of the research problem can be studied and tested. So it can also be said that this data needs to be analyzed so that the various data that have been obtained can be simplified so that later it will be easier to understand. This data analysis method is divided into two, namely quantitative analysis methods and qualitative analysis methods. This quantitative analysis uses statistical data and can be done quickly, while this qualitative analysis is used for qualitative data where the data used are in the form of notes. This quantitative and statistical data analysis is able to show accurate measurement results because of its mathematical calculations.
PENGEMBANGAN KAIN KHAS KABUPATEN MUSI BANYUASIN SEBAGAI UPAYA UNTUK MENINGKATKAN EKONOMI LOKAL
This study discusses the traditional jumputan gambo cloth which is a typical cloth of Musi Banyuasin Regency. Gambo cloth is a jumputan cloth made from gambir sap waste as a natural dye in the manufacturing process. The purpose of the study was to develop local wisdom on the use and productivity of gambir plants in Toman Village, Babat Toman District, Musi Banyuasin Regency. The result of the research is that the gambir plant is a plant that has many benefits such as being used as mixture of drugs, cosmetics and fabrics dyes. The process of making jumputan gambo cloth starts from the process making cloth patterns, the process of sewing the cloth, the process of binding the cloth, the process of soaking and drying the cloth. Jumputan gambo fabric continues to develop following the trend of the times according to the tastes of today”s society. The developing is carried out to preserve the jumputan gambo fabric by providing training to the community in the process of making jumputan gambo fabric. The conclusion that jumputan gambo fabric is an icon of the handicarft industry based on community empowerment especially for Gambo fabric craftsmen and also gambo farmers. Promotion of jumputan gambo fabric must continue tobe carried out especially for the local community because quite a lot people do not know and know what jumputan gambo fabric is because jumputan gambo fabric is a local product typical of Musi Banyuasin Regency that must be developed and preserved.
TOURISM DEVELOPMENT STRATEGY IN THE CITY OF PAGAR ALAM
The purpose of the study, titled "Tourism Development Strategy in Pagar Alam City" is to find out and get a picture of how the implementation strategy of tourism development in the City of Pagar Alam. Therefore, this study just to see how the implementation of the tourism development strategy focused on tourism marketing strategy and strategy development of tourist destinations in the city of Pagar Alam. Data analysis techniques used in this research is a descriptive qualitative method, namely to provide an overview or a phenomenon of existing conditions and the data obtained from primary and secondary data. Data is collected by the method of collecting data through documentation and observation which is then processed to obtain an overview of the implementation of the tourism development in the City of Pagar Alam The figures obtained from the implementation of the Tourism Development Strategy in the City of Pagar Alam found that the promotion of tourism in the city of Pagar Alam has been done but only limited to attend the festival and exhibition at the national level and also the manufacture of booklets and leaflets tourism as tourism information about the City of Pagar Alam.
PROSEDUR KEGIATAN PEMILIHAN BUJANG GADIS PALEMBANG (BGP) DI DINAS PARIWISATA KOTA PALEMBANG
The purpose of this paper is to discuss the procedure for selecting bachelor-girls in the city of Palembang. The benefit of this writing is to introduce more regional tourism activities in the city of Palembang, namely the selection of bachelor girls in the city of Palembang. The role of tourism ambassadors cannot be ignored by every region that has tourism and cultural potential which will be promoted through Bujang Gadis Palembang (BGP). The tourism ambassadors who are selected in the Bujang and Gadis election are expected to be able to become the driving force and be responsible for the development and improvement of the tourism sector in their area to assist the tasks of the Palembang City Tourism Office. By holding the Election of Bujang and Girls Palembang once a year in order to find talented and caring young people who are ready to channel the aspirations of the younger generation in the fields of tourism, arts and regional culture.
STANDAR PROSEDUR CHECK-IN DAN CHECK-OUT PADA HOTEL DUTA SYARI’AH PALEMBANG
The front office is a department in hospitality that plays a role in the running of a hotel. For example, services provided are handled check-in and check-out guests who will stay at the hotel. Check-in and check-out are only in-hotel facilities but also a service standard and service quality when handling the correct check-in and check-out. This study aims to analyze the tunes and responsibilities of a receptionist, how to handle the Check-in process in accordance whit the procedure with alacrity, how to handle the check-out process in accordance whit the procedures swiftly in the Hote Duta Syari’ah Palembang. The research method is conducted with the aim of observing directly (fieldwork practice) and asking directly to the party concerned. The results of this study indicate that the receptionist of Duta Syari’ah Palembang hotel is guided by standard operating procedure standard (SOP) in handling the Check-in process and Check-out guest which aims to from uniformity in service and also produce satisfying service of guests.
PERAN PROMOSI DAN PEMASARAN DALAM MENINGKATKAN WISATAWAN DI MUSEUM MONPERA
Penelitian ini mengkaji tentang Objek Daya Tarik Wisata Sejarah Di Museum Monpera Palembang yang bertujuan untuk mengetahui bagaimana peranan pihak Museum Monpera menyebaluaskan informasi mengenai Museum Monpera serta promosi dan pemasaran apa saja yang sudah dilakukan pihak Museum Monpera dalam meningkatkan kunjungan wisatawan untuk berkunjung ke Museum Monpera. Metode yang digunakan adalah metode kualitatif. Adapun hasil penelitian ini adalah mengenai peran promosi dan pemasaran yang telah dilakukan, strategi yang digunakan, serta hambatan yang dihadapi pihak Museum Monpera pada saat melakukan promosi dan pemasaran dan bagaimana peranan Museum Monpera sebagai salah satu daya tarik wisata sejarah di kota Palembang. Namun kurangnya promosi dan pemasaran yang dilakukan pihak museum monpera jumlah kunjungan di Museum Monpera menurun hal ini sangat berpengaruh dalam peningkatan jumlah kunjugan wisatawan ke Museum Monpera untuk mengetahui salah satu objek sejarah di kota Palembang
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PERAN PROMOSI DALAM MENINGKATKAN WISATA DI PENDESTRIAN KOTA PALEMBANG
Penelitian ini bertujuan untuk mengetahui bagaimana peran promosi dalam meningkatkan wisata di Pendestrian Sudirman Palembang. Dalam penelitian ini, penulis mengambil poin tentang Peran Promosi Dalam Meningkatkan Wisata Di Pendestrian Sudirman Palembang. Pendestrian Sudriman dikelola oleh Dinas Pariwisata dan komunitas yang bergabung mecapai 6.500 orang. Dalam Penulisan laporan ini penulis mengumpukan data dengan menggunakan dua metode penelitian wawancara dan observasi. Dari Penelitian yang telah dilakukan dari hasil yang didapat dari perusahaan ꞉ Peran Promosi dalam Meningkatkan Wisata di Pendestrian dengan adanya pramuwisata, melalui media sosial, dan mengujungi kota-kota.
MAKANAN KHAS JAWA (BEBEK GORENG) SEBAGAI SALAH SATU DAYA TARIK WISATA KULINER DI KOTA PALEMBANG PADA RM BEBEK GENDUT
Dalam menulis laporan ini, penulis memperoleh data dari objek penelitian yaiti RM Bebek Gendut Palembang yang beralamatkan di Jalan Nyoman Ratu No.1771 Palembang. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana RM Bebek Gendut melayani pelanggan yang berkunjung dan memastikan pelanggan merasa puas dengan menu yang dihidangkan sehingga menjadi salah satu daya tarik wisata kuliner di kota Palembang. Metode yang digunakan dalam menganalisa data adalah metode kualitatif. Adapun hasil dari penelitian ini adalah mengenai tanggapan cita rasa makanan menurut pelanggan, tata cara berpromosi, pelayanan yang digunakan serta hambatan yang sering terjadi pada saat proses penjualan dan bagaimana peranan RM Bebek Gendut sebagai salah satu daya tarik wisata kuliner di kota Palembang. Sebagai salah satu objek wisata kuliner di kota Palembang RM Bebek Gendut cukup berperan penting dalam penyajian makanan khas Jawa di kota Palembang, namun di karenakan kurang nya perhatian dari pihak pengelola, RM Bebek Gendut belum dikenal luas di kota Palembang. Kurang nya pemeliharaan dan perluasan cabang penjualan menjadi faktor kurang berkembang nya industri kuliner ini. Hal ini sangat berpengaruh dalam peningkatan omset pendapatan dan kurang menarik pihak pengunjung.
PINDANG MAKANAN TRADISIONAL KHAS PALEMBANG MENJADI SALAH SATU DAYA TARIK WISATA KULINER DALAM MENINGKATKAN KUNJUNGAN WISATAWAN DI KOTA PALEMBANG
Palembang memiliki beragam kuliner, salah satunya adalah pindang. Pindang memiliki potensi untuk dijadikan sebagai salah satu daya tarik wisata kota Palembang. Oleh karena itu penelitian ini bertujuan untuk mengetahui higenis dalam pengelolaan dan penyajian, citarasa serta nilai gizi pindang itu sendiri yang diharapkan dapat berperan sebagai daya tarik bagi wisatawan penggemar kuliner untuk mencicipi dan berwisata kuliner di kota Palembang. Objek wisata penelitian ini adalah RM Musi Rawas yang menjadikan pindang sebagai menu andalannya, berada di tengah kota dan dengan harga yang relatif terjangkau jika dibandingkan RM pada lokasi sekitarnya. Pengambilan dan pengumpulan data dilakukan dengan observasi dan wawancara sebagai data primer, data lainnya dilakukan dengan study pustaka. Hasil yang didapat adalah bahwa RM Musi Rawas telah memperhatikan hygenis dalam pengelolaan dan penyajian.
ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PEMPEK PASAR 26 ILIR PALEMBANG
Kota pempek sebagai Ibu Kota Provinsi Sumatera-Selatan yang terkenal sebagai kata “empek-empek” yang berpotensi mengembangkan wisata makanan, mengingat beberapa makanan rakyat khas daerah ini diminati warga setempat maupun para pendatang, termasuk turis. Bagi konsumen, harga merupakan segala bentuk biaya moneter yang dikorbankan oleh konsumen untuk memperoleh, memiliki, memanfaatkan sejumlah kombinasi dari barang beserta pelayanan dari suatu produk. Banyak konsumen menggunakan harga sebagai pengaruh herhadap keputusan pembelian.
KETERKAITAN ANTARA PERSEPSI KUALITAS LAYANAN, KEPUASAN KONSUMEN DAN NIAT KONSUMEN MEMILIH HOTEL BERBINTANG DI KOTA PALEMBANG
Hotel telah menjadi salah satu segmen dominan dari industri pariwisata dan mereka fokus pada pelanggan dan meningkatkan persepsi kualitas pelayanan pelanggan dalam rangka untuk menjamin kepuasan dan niat perilaku pelanggan. Penelitian ini bertujuan untuk mengetahui keterkaitan antara persepsi kualitas layanan, kepuasan konsumen dan niat konsumen memilih hotel berbintang di kota Palembang. Populasi dalam penelitian ini adalah konsumen yang telah pernah menginap di hotel berbintang yang ada di kota Palembang. Jenis sampling yang digunakan dalam penelitian ini adalah purposive sampling. Sampel diambil berdasarkan suatu kriteria dan pertimbangan tertentu, yaitu konsumen yang telah pernah menginap di hotel berbintang yang ada di kota Palembang sebanyak 105 responden. Hasil penelitian menjelaskan bahwa ada hubungan linier antara suasana dan kesopanan staf dengan kepuasan konsumen. Tidak ada hubungan linier antara produk makanan dan minuman dengan kepuasan konsumen. Ada hubungan linier antara pengetahuan dan kinerja staf dengan kepuasan konsumen. Tidak ada hubungan linier antara layanan reservasi dengan kepuasan konsumen. Ada hubungan linier antara nilai uang dengan kepuasan konsumen. ada hubungan linier antara kepuasan konsumen dengan niat memilih hotel.