Pengaruh Pelayanan Petugas Pariwisata Terhadap Kepuasan Pengunjung Pada Hutan Wisata Punti Kayu

Abstract

This study discusses the effect of tourism officer services on visitor satisfaction at the Punti Kayu Tourism Forest. The purpose of this study was to determine how much influence the service quality of officers on visitor satisfaction Punti Kayu Tourism. This research was conducted for 1 (one) month, starting from May 28 to June 28, 2016 at Punti Kayu Tourism, Sri Jaya Village, Alang-alang Lebar District, South Sumatra Province, Palembang. Data analysis needs to be done because it reduces the data to a form that can be understood and interpreted in a certain way so that the relationship of the research problem can be studied and tested. So it can also be said that this data needs to be analyzed so that the various data that have been obtained can be simplified so that later it will be easier to understand. This data analysis method is divided into two, namely quantitative analysis methods and qualitative analysis methods. This quantitative analysis uses statistical data and can be done quickly, while this qualitative analysis is used for qualitative data where the data used are in the form of notes. This quantitative and statistical data analysis is able to show accurate measurement results because of its mathematical calculations.